efore I began my work as a researcher, I gained a decade of professional experience in marketing and digital communications. My career spans diverse sectors, including leisure and tourism, retail, state lottery, and public administration. I have successfully led cross-functional teams, developed innovative marketing strategies, and executed impactful business plans while conducting focused research. My passion lies in understanding organizational behavior and leveraging technology to drive both immediate and long-term results. I am dedicated to translating cutting-edge research into practical business solutions.