As a researcher in Digital Transformation with a background in economics, communication, and social sciences, my work focuses on the intersection of technological innovation and its real-world application. I specialize in Technology Management, Strategy, and Organizational Development, with an emphasis on technology-driven changes in various organizations. My current research adopts a socio-technical perspective to explore the interplay between institutional theory and digital transformation in rural municipalities
In addition to this primary line of research, I am interested in institutional logics, isomorphism, digital literacy, strategy formation, and platforms. These interests allow me to explore how organizations adapt and transform in response to evolving technological and societal pressures, further enriching my work in the field of digital transformation.
Before I began my work as a researcher, I gained a decade of professional experience in marketing and digital communications. My career spans diverse sectors, including leisure and tourism, retail, state lottery, and public administration. I have successfully led cross-functional teams, developed innovative marketing strategies, and executed impactful business plans while conducting focused research. My passion lies in understanding organizational behavior and leveraging technology to drive both immediate and long-term results. I am dedicated to translating cutting-edge research into practical business solutions.